BIMI lets companies show their logo next to authenticated emails in supporting email client inboxes. It improves customer trust and increases brand recognition. BIMI requires proper DMARC implementation and a verified SVG logo.
Click here to set up the BIMI Integration.
Step 1: Add Your Logo
You must use a vector-based SVG for your logo.
You can add your logo in one of two ways:
- Upload the SVG file directly to our system.
- Provide a URL to your SVG logo.
Methods to Convert Non-Vector Images to Vector SVG
If your logo is not already in SVG format, you can convert it using one of the following methods:
Note: Validation is minimal. The file must not be dangerous and must end with .svg. We will do additional validation on the provided image later in this process.
Step 2: Update Your DNS
To enable BIMI, you need to add a BIMI record to your domain's DNS settings.
Example BIMI DNS Record
default._bimi.yourdomain.com IN TXT="v=BIMI1; l=https://yourdomain.com/path/to/logo.svg"
- Replace
yourdomain.comwith your actual domain. - Replace the URL with the location of your SVG logo.
Provider-Specific Instructions
Follow your DNS provider's instructions to add a new TXT record. For detailed steps, refer to the DMARC Integration documentation for provider-specific guidance.
| Integration Status Definitions |
| Active: Setup completed and functioning |
| Failing: Setup completed and not currently functioning |
| Inactive: Never completed setup |
| In Setup: Setup currently in progress |
| Waiting for Data: Setup completed and waiting for system to generate data |
Key BIMI Points
- Authentication Required: BIMI requires that your domain uses strong email authentication (e.g., DMARC, SPF, and DKIM).
- Brand Logo: Organizations must provide a verified, trademarked SVG logo.
- Improved Trust: BIMI helps recipients quickly recognize trusted senders, reducing the risk of phishing.
- Adoption: Supported by major email providers, such as Yahoo! and Gmail.